How to advertise any product or service on auto-pilot!
Posted on March 11th, 2010 by cfz
"If you were marketing this offer,
what ways would you market it?"
The answer to that is easy... I would use a system to generate leads and work them automatically. Sounds complicated? Not really... let me explain how you can advertise any product or service on auto-pilot!
To do that, the first thing you need is a mailing list management software with a build in follow-up autoresponder. I personally use Add2it MailResponder Pro which is installed on my own server.
Instead of having it installed on your own server, you could also get a co-hosted version or rent this service from a service provider for a monthly fee. But since I am sure that you want to earn money with the product or service for a long time, I would recommend that you get your own system installed on a web server and don't pay a monthly fee. You can save a lot of money this way.
If you have no idea about "scripts" and how to get them installed on your own web server, don't worry... for a very low fee you can get this part of the work done for you.
Let's move on... In the follow-up autoresponder you would setup a series of follow-up messages that educate the prospects (leads) about a subject related to the product or service that you are promoting. While doing that you can also mention the product or service that you are selling as an example on how to get e.g. a certain task done.
Then the autoresponder system can be fed with leads that are generated through a splash page on your site. What's a splash page you ask? It's a web page that collects the name and email address of a prospect before he or she will be send to the web site that contains the actual product or service that you promote.
For best results, that splash page (HTML web page) should contain your personal review of the product or service. Then it asks the visitor for their name and email address in return for either the email follow-up series that was mentioned before (e-course) and / or a PDF report / e-book. Important is that either one is of true value to the visitor and that it is related to the products or services sold.
Next, to get visitors to visit your splash page, there are several ways... one would be to use several of the recommended traffic tools at http://add2it.com/ref/go.pl?l=recommended.shtml or another way would be to generate hundreds of keyword optimized content pages that drive traffic to your splash page through search engine traffic.
I personally use that system myself to generate tons of traffic and cash. One neat feature of the pages that are generated with that software is that they generate advertising revenue through Google Adsense while generating traffic for your splash page.
The true art of this system is to find the right keywords that potential customers would enter in a search engine to find your product or service. Explaining in detail how to pick the right keywords would be too much for this article, but the above mentioned course teaches you in detail how to do that.
A third way to generate traffic for your splash page and to create a mailing list of your own at the same time is the following...
Convert leads that you buy from a high quality lead source like http://www.oppseekers.com/17329/home.php via a sequence of educational email (e.g. how to build a business online) from strangers to friends... then introduce them to your product or service by sending them to your splash page.
Here is how I do this...
I buy every month 1,000 high quality double opt-in MLM leads at http://www.oppseekers.com/17329/home.php and let them run through an 18 step email message series.
The first 12 messages of this series are "warm-up" messages. Those messages are not trying to sell anything, but provides advice, tips and free tools to learn how to earn a living online.
The following 6 messages will educate the reader how the product or service that I am promoting can help them and it sends them to the splash page.
Another important question that is related and I see often is:
"Is it best to just focus on one product or several?"
The answer is also easy and obvious... Always focus on one product or service at the time!
1. Find a product or service that you personally like to use.
2. Work on promoting this one product or service until you earn a regular income with it. You can do that e.g. by setting up the system mentioned above. This regular income can be $50, $100, $200 or more every month, you decide how much.
Especially if it's not a monthly fee product or service, create a splash page that generates sales on auto-pilot every month.
3. Only if you are satisfied with the income you generate with your first product or service, look for a second
complementary product or service.
I personally also made the mistake before to promote severa products on one page. It's way better and more effective to generate a separate splash page site like the above for each product.
What you can do is to create an email training course for your downline in each program using e.g. Add2it MailResponder Pro and then promote your other products or services as back end offers in those courses.
I sincerely hope that my quick tips will help you to become more successful in what you are doing. :)
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